[Responsibilities]
S/he will be responsible for generating new BD leads through his/her own network of CPGs, B2B marketing programs, existing CPG partners and/or retailers partnership and develop the leads into partnership to build the sustainable growth of ShopBack offline cashback business in Taiwan
More specifically, s/he will be responsible for the pivotal tasks and initiatives across holistic aspects of Business development including:
- Analyze and prioritize target CPGs based on data and business priorities
- Open doors and create a new lead by having successful sales pitch while understanding CPG’s needs and problems
- Come up with logical and creative solution with clear metrics to measure the success of campaigns (e.g., incremental ROI, ROAS, conversion rate)
- Key contact person to process legal aspects of BD such as NDA and contract
- Account owner in the backend system e.g., set up the right account in SalesForce
- Co-own post campaign performance analysis with Business Intelligence manager
- Retain the relationship with CPG partners to sustain campaigns in ShopBack platform